Video Game Publishers

What do Video Game Publishers do?

Real publishers can offer a wide range of services including funding, localization, hardware compatibility, market expertise, marketing, communication, etc.

It really depends on the services you are after, but you should try to get a contractual quantification for every aspect (if PR, for example, number of articles in x different magazines, physical presence at x showrooms booths, budget for a trailer, budget for an ads campaign, etc.), so that you pay only if the target goals have been met.

Do I need a full agency, how do I know what I need?

You don't negotiate just a single service the way you discuss a full deal (funding, positioning, tracking, marketing, distribution, QA, localization, support, etc.) It depends on the size of your project, and the state of your product (already having a big community, for example).

Yeah, there will be a bunch of people who will try to take your money for basically nothing at all. But as we said, a good publisher will provide a lot of services that you probably couldn't do on your own. Showcasing your game at conventions, promoting your game on social media with teasers and trailers, get some influences to play your game on Twitch, localize your game, help you get dev kits, the list goes on.

Then when discussing with an editor, you should try to ask what they provide, see what games they published before, how successful those games were, etc. If you can, try to talk with people who are currently working with them or worked with them before.

Check their previous games and how they were promoted. Make sure you get a written contract detailing what the publisher has to do.

There are some good deals to be made, with real added value. Just avoid "fake publishers" with no experience or structure that may contact you on social networks. We can all agree that individuals with no visibility, only doing minimal PR via re-tweeting to a non-existing audience, are just scammers.

Figure out which of these are negotiable/compromisable ie perhaps you've been saving for centuries and don't need funding but because you've been shored up in a cave for so long you simply cannot get the word out (so money--, PR++, marketing++ etc).

Then using these needs as a rubric you can do a more pointed search with a better chance of the returns being useful and valuable.

I have an Idea for a Game, how do I get Published?

The first step is to make something that gets publishers' attention. This doesn't always mean a demo, a well enough defined Game Design Document or mockups can work wonders as well.

You can pitch a game to a publisher based on just an idea. They will look at what you have so far to make their determination as to whether they want to invest in you or not. So if you have a good track record of shipped games, that helps immensely. If you already have a team lined up to make the game, that also helps. Anything to compress the budget and timeline is preferable. But if you only have concepts, you can still pitch the game idea to them and they will make the determination for if they want to fund it or not.

All Topics in Video Game Publishers

    How to reach out to Video Game Publishers

    So, you’ve made your first game and you are almost nearing release, you haven’t spent much time thinking about marketing and the social aspect of getting your game out into the hands of players. At this point one may consider finding a publisher who can help them increase their total distribution and assist with the […]

    Unread — 5 minute read

Explore GAMEBIN.tv

    Indie Video Game Studios

    Indie video game studios are usually run by a small number of people, and usually, don’t have very much capital or resources to work with. Regardless of this many Indie Studios have been known to create beautiful, engaging, and groundbreaking/ world-changing video games over the past many years. Some of the most influential and transformational […]

    Unread — 3 minute read

    Video Game Publishers

    What do Video Game Publishers do? Real publishers can offer a wide range of services including funding, localization, hardware compatibility, market expertise, marketing, communication, etc. It really depends on the services you are after, but you should try to get a contractual quantification for every aspect (if PR, for example, number of articles in x […]

    Reading — 3 minutes

    Game Design & Development Courses

    Game Design & Development courses provided by GAMEBIN.tv are one of a kind, up-to-date, and sourced from real industry Game Developers. We cover the theory and practice of the fundamentals of Game Design & Development as well as an introductory to major concepts and ideas. Making Video Games as a Hobby Whether it's just you, […]

    Unread — 2 minute read

    The Gaming Industry

    What would we say if we could say anything about the gaming industry? Look how much it’s grown. There was a time long ago when some people believed that the games industry would be a passing fad and fade into obscurity. They turned out to be incredibly wrong, as consumers spent $108.9 billion in the games […]

    Unread — 1 minute read

    Making Your First Game

    Making a video game for the first time can seem just as hard as climbing a mountain before we've written the even first lines of code. If we follow the right steps, though, any task is doable. Here are the crucial steps we should follow when making our first video game. The Idea and Prototyping […]

    Unread — 8 minute read

Leave a Reply

Your email address will not be published. Required fields are marked *